Social media is without a doubt, one of the best free or low cost marketing tools that you can utilize when growing your business, but many business owners find themselves shying away from it because they either find all the different platforms and strategies to be too confusing and overwhelming or they simply make the mistake of thinking that all social media is the same and that it’s simply not relevant for their business so they focus on other forms of marketing and advertising instead.
However, social media is not all the same, and each platform caters to a different type of person, so the platform you use will always depend on your business and the type of audience and clients you’re trying to attract. Even if you think social media isn’t relevant for your business, you’ll be surprised at just what you can achieve by adopting a simple strategy for using it, and there’s certainly no reason why you can’t or shouldn’t use it along with other forms of marketing and advertising such as Google Ads, which you can easily set up using Automation tools for Google Ads.
Have a strategy:
The reason so many business owners feel like social media doesn’t work is because they approach it without having any strategy in mind and the way they then show up is confusing and all over the place. If you want to master how to use whichever platform or platforms you’ve chosen to use for your business, then you need to have a clear strategy that will help you build your audience and your business.
Be helpful, not sales-y:
Another huge mistake that people make all the time with social media is showing up, posting a link to their latest offer and then expecting everyone to buy from them. Social media is a great tool for increasing sales in your business, but you have to be able to build trust and authority in order to get people to buy from you, and this is something that takes time. The best way to lead people to consuming your content is by being helpful and not sales-y.
There’s no point in posting on social media for the sake of posting. Even when it comes to your free offers, they have to be of insane high value for people to actually take any notice of what you have to say and what you’re offering them.
If you want to make social media work for your business, then like everything else, you have to understand that it takes some time, and you have to be showing up consistently. If you’re there one week posting high-value content, then disappear for a month and then show up again talking about something completely different, then you’re just going to confuse people and confused people will never buy, so being consistent is truly key.