Sometimes, when it comes to business, things can get difficult. It can be even harder when you work solely for yourself because it can feel like there is no one to share the load with, and the responsibility is on your head. The important thing is to realize that you are never entirely on your own and that there are people out there who can and will help you and get you back on track. If you are struggling, read on to find out some of the ways you can stop looking back and move forward.
Stop Being Shy and Start Selling Yourself
Selling yourself is one of the toughest things you can do, especially if you are an introvert. We are wired to be modest and play down our strengths for fear of looking overconfident and unlikeable. However, when it comes to business, you have to sell yourself. If you don’t, who will? List what you’re good at and your successes so far. Remind yourself that you started off your business and that you clearly have the skills to get to this point in the first place. If you keep reminding yourself of that, it will become easier to tell other people.
When you’re trying to do it all, it can be overwhelming and exhausting. You might baulk at the idea of outsourcing some of the tasks that you need doing because of the cost, but think about it – if you haven’t got the time, the energy or the skills to do a job properly, you’ll find that it costs you even more in the long run. Sometimes, you need to grit your teeth and let someone else do it. A freelancer can take over your social media; a virtual assistant could handle your schedule and reply to your emails and somewhere like Athens Micro can help with your IT management. Doing this will take some of the pressure off you and allow you to focus on the things that will grow your business and directly bring in revenue.
When we are struggling, one of the first things to go is our motivation. Remind yourself exactly WHY you started in the first place. Was it the flexibility of working for yourself? Was it because it suited your personality? Was it for childcare and family caring responsibilities? Or was it because it was something you really enjoyed doing. Go back to your roots and see if you can find what gave you a spark in the first place.
Think About What You Need And What You Want
Although you may feel as though you need to purchase absolutely everything that is on your wishlist, it is better to sort things into what you need and what you want. Not only does it mean you’ll spend a lot less money than you were planning, but it also means your office won’t become cluttered with unnecessary items. For more information on how to sort things into need and want, you can visit this guide here.
Set Yourself a Challenge
After a while, doing the same thing day in, day out can wear us down. We are all motivated by goals and challenges, so set yourself some new ones. Is there a particular high profile client you dream of adding to your portfolio? Can you launch a brand new marketing campaign to draw in new customers? Giving yourself a new focus to work towards can really give you a metaphorical kick up the backside.