Email marketing isn’t easy. Sometimes it can feel like you have absolutely no idea what you are doing. Here are some ways to make email marketing work for you.

Use an Autoresponder

You need to have a great company autoresponder if you ever want to be good at email marketing. Sites such as are great for this and it also helps you to build a strong foundation with your customers. You only have one chance to make a good impression so it’s important to get it right the first time.

Use a Personal Message

The more personal you can be, the better. You want them to feel you are catering to their individual needs and their experience in general. You need to create the feeling of a personal relationship, so invite them to reply by asking questions, leaving comments and even by asking for feedback at the end.

Ask to Be White Listed

It doesn’t matter how solid your email provider is, because at the end of the day, some messages will end up in the spam filter. The best way for you to try and combat this would be for you to ask your readers to add you to their “safe senders” list. If you want to get the best result out of this try and ask them to do it early on in your campaign.

Take Note of Spam Filters

A lot of good email providers will know when your message is spam or not. The problem is that they do still work from spam triggers, and using certain words will set them off. If you have things like “Click here” then this will probably make the email more likely to go into the spam folder. There isn’t much that you can do about this, but you can use persuasive language without opting for spammy terms. In fact, you may find that most of the time this can work for you much better when compared and you may even find that you get more traffic to your site as well. Little changes like this can have a huge impact on your campaign as well so do keep that in mind.