Episode #12: Balancing Your Business, Family, and Passions with Lidia Varesco Racoma

Lidia Varesco Racoma is a creative entrepreneur who owns two businesses, Lidia Varesco Design and typebaby., and runs online community, Biz Mama, all while also being a mom of two; she knows how to juggle a busy schedule! As an art director and designer with over 20 years of experience and a passion for marketing, Lidia started Lidia Varesco Design in 2000. Now a mom, an active blogger and passionate supporter of local business—espeically moms in business, she is tackling many tasks and stays focused by scheduling out her days. Learn about Lidia’s method of creating “batch days” for taking on specific tasks for specific days (instead of trying to do it all!), how she found her brand’s niche, and how she is finally learning to say no and taking time for herself and her family.