If you want to boost your brand awareness, then this is super easy to do. It doesn’t take long and you would be surprised at the amount of possibilities it opens for your company.

Referral Programs

Users will happily spread the word about your company or even your product if they know that they are going to gain something from it. The more you focus on your referral programs, the more word-of-mouth you will generate and the more your clients will benefit. You don’t need to give away a ton of perks either, sometimes a small bonus is more than enough to get the ball rolling.

Guest Content

Another way for you to get your brand out there would be for you to deliver high-quality content. Guest posting is a great way for you to do this, and it is a very powerful tool that not a lot of businesses are utilizing. When you write your guest post, you have to make sure that it is sharable and that it is informative too. That way, you boost your chances of being seen as an
authority leader in the industry.

Infographics

Infographics are very bright and colorful. They also give you the chance to display interesting
market data or even statistics too. These content powerhouses give you the chance to share far and wide, and they are also the best tool when it comes to brand building too. If you don’t know how to create an infographic, then you have nothing to worry about. There are so many companies out there who would be more than willing to take care of it for you.

Free Versions

A lot of online vendors give their customers the chance to try out their software for free. If you want to try this for yourself, you can even add a watermark or even a trial period. Your customers will then have the option to upgrade to the paid version whenever they want. It’s important to know that most people will opt for the free version and they may even stick with it for months or years, but when they do they are still advertising your brand. They are also helping to spread word of mouth about your company too, so even though it isn’t a great way to
make money, it is the best way for you to gain a bigger client base.

Think Local

Another great strategy would be for you to try and get involved with local partnerships. This is important for local businesses, but it can be applied to other businesses too. You need to try and sponsor a sports team, or even a charity event. This will give you the chance to plaster your brand everywhere and it also shows everyone that you genuinely care about the community. This can do big things for your brand and it will also help you to expand much faster too.

Car Wraps

Car wraps are a great strategy if you want to build your brand. Car wraps are usually customized designs that cover your whole car. They can attract a huge amount of attention for your business and you can even choose to wrap your personal car if you want. The best thing about car wraps is that they advertise your company even when you are just parked at the side of the road, and it won’t cost you anything.

Freebies

Everyone loves a good freebie. Depending on your client base, you may want to put your brand on some stationary, a frisbee or even headphones. When you do this, you can then give them away to those who attend your trade events or even to your staff. Whenever the product is used, you will be advertising your company and you may even encourage word of mouth too. If you want to boost your branding even more then it is certainly worth looking into infinity exhibits. When you do this, you can easily stand out the next time you host an event and you can also make your brand memorable at the same time.

Social Media Contests

Social media contests, combined with freebies can create a huge buzz about your brand. You need to run contests where people submit a photo or even a video about your company, and then have people vote on the best one. This doesn’t take long but it will really help you to take things to that next level.

Podcasts

Starting your own podcast is a great idea. You can talk to industry experts and you can also build your brand. The best thing about this is that you can also develop relationships with other people in your field, and you can also make yourself a household name. It doesn’t take much to do a podcast either. In fact, you can easily do it over the internet. When you do this, you don’t need to have someone over and you can also lower the cost of shooting each episode.

PPC

SEO is now more competitive than ever. PPC is a smart solution if you want your brand to be seen on Google and when you combine this with keyword research, you will soon see that it is a great and valuable solution. The best thing about PPC is that you only pay for the clicks that you get. If nobody clicks your link then you are still benefiting from them seeing your link and this will give you a great first impression.

Re-marketing

Re-marketing can be a great way for you to boost your brand awareness. Re-marketing involves showing advertisements to those who have visited your site, but who left without making a purchase. They will see your brand everywhere on the internet, such as on their blog, when shopping online and other places. This will give the impression that your brand is bigger than it is, and it can also work wonders for your marketing overall.

Paid Social Advertising

Organic social media marketing is becoming more and more difficult by the day. If you are willing to allocate some of your budget to this however then the whole thing becomes way easier. Advertisements are relatively cheap too!

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