The Branding Trifecta: You, The Voice, & The Brand 2020
Event Details
Presented by Creative Women’s Co. & Betsy Bash
Building a brand is a very personal exercise. The founder or owners must truly evaluate why they are in business, who they serve, and how they want to show up in the world.
Are you a solopreneur trying to build a brand bigger than yourself? Are you confused on how to separate your identity from the brand? Are you trying to build your own community for your brand?
Join us for a panel discussion with three women who have conquered this difficult task and learn not only how they did it, but how to navigate the roadblocks they encountered and advice on what they would have done differently should they have to start over.
- Our panel of speakers will cover topics like:
- How to build a brand when you are the only member of the business
- How to define your brand’s voice
- How to build your brand audience and community
- When do bring your voice into the brand and when to keep it separate
- How to decide how your brand feels about current news topics or world events
- What you need to do to keep your brand relevant and fresh
We hope that you’ll join us for this lively discussion on why branding is so crucial to your business and how to avoid the pitfalls that you might not see coming. Whether you just started your business or you’ve been in business for years, we are confident that you will enjoy the evening!
MODERATOR
Lauren Ramsey, Chief Engagement Officer, Betsy Bash
Lauren Ramsey is a Social Story Teller. Throughout her life, she has lived in five countries and visited thirty countries across four continents. At a young age, she not only knew how to adapt to new environments, cultures and ways of life, but she did not see it as anything other than normal. Throughout her life and career, this unique skillset has complimented her analytical mind and helped her to adapt to new teams, understand problems from a different point of view and find new ways to tackle and solve any problem.
PANELISTS
- Ari Krzyzek, Co-Founder & Chief Creative Officer, Chykalophia | Founder, Creative Women’s Co.
Co-founder, creative director and chief designer of Chykalophia, Ari Krzyzek implements powerful branding strategies to provide distinctive designs for maximum impact via web, mobile and/or print. Additionally, she founded and hosts Creative Women’s Co., serving as design consultant, mentor and professional peer in support of fellow female entrepreneurs.
- Jessica Zweig, SimplyBe
Jessica is an international award-winning entrepreneur and was named a “Personal Branding Expert” by Forbes and a Top Digital Marketer To Watch by INC. In 2018 and 2019, she was honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year.” Jessica facilitates sold-out workshops and masterminds around the world, and speaks on the power of personal branding to corporations including Blackstone, Nike, Heineken, EQ Office, Mars, Mindvalley, and Bank of America, among others. Her work has been featured in Business Insider, MarketWatch, The Washington Post and Thrive Global. Jessica will publish her book: “Be. – A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself” in January 2021 with Sounds True Publishing, a Macmillan imprint.
- Allie LeFevere, Co-Founder & Managing Director, Obedient
Allie LeFevere is the co-founder of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands. Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in…and keep them coming back for more. And yeah, friends, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. At the end of the day, every evil genius on their team lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. 😉