We see visual messages every single day. Day in and day out we will see multiple brands putting their messages out. We lean towards photographs that are more relaxed and move towards the lifestyle kind of way. Speaking of lifestyle and photography, at the November brunch learning event we got to chat and discussed Brand Photography with Melissa Ferrara of Iron & Honey. From taking an overview look of the current trends that are happening in photography for businesses and brands to a deeper conversation of personalized headshot photography for all of our attendees.
When it comes to the brand photography, we discussed how can we best represent the brand through our headshot photo or some of the photos for our channels. Many of the attendees agree that it’s time to show more of our personality and who are are today rather than just posing for a bland/strict corporate pose or wearing a boring suit. Or even to take it to next level, rent out a space to show how you work so you can be the best of yourself through the photos.
We worked through some questions as a group that helped everyone refine their ideal headshot. Here are the questions that we discussed:
- What personality/personalies that you want to show?
- Will you include or bring any props/tools/equipment in the photo? If yes, what are they?
- How do you want to dress?
- What story are you trying to tell?
- What type of settings are you envisioning for your headshot?
- Where are you going to use the headshot/photos?
Hopefully, that helps you think through how you want to capture yourself and your brand the next time you take or update your headshots.
ABOUT THE SPEAKER:
Melissa Ferrara is a documentary lifestyle photographer specializing in portraits, weddings, and travel. She currently lives in Chicago with her Yorkie, Cocoa. When She’s not behind the camera, she enjoys making a fool of herself at karaoke, rooting for my beloved Chicago White Sox, and eating donuts. She loves exploring new places and makes a point to travel somewhere new each year. Although, most days you can find her on the couch watching reruns of Fixer Upper. Learn more about her at ironandhoney.com
The conversations we had at the event flow consistently with everyone asking questions and giving ideas to one another. At the end of the event, we all got a chance to network with other creative women who came and continuing our conversations online on our Facebook group.
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Creative Women’s Co.