Have you ever feel that your marketing plan and to-do’s need more attention from you? Are you lost in not knowing how to execute an easy plan for it? So did we! Luckily our guest speaker, Lidia Varesco Racoma, helped us with her 10-Minute Marketing ideas where we learn some short, easy-to-accomplish marketing tasks.

Since 2000, art director/designer and mom of two (kids and businesses) Lidia Varesco Racoma of Lidia Varesco Design has been helping education-focused organizations share their mission through branding and marketing design. She also outfits kids in good design with Typebaby, her locally-produced line of children’s apparel and has a sketchbook full of children’s book ideas. She blogs about juggling motherhood and small business and maintains an online community for moms in business called Biz Mama. She and her family live in Chicago.

Lidia guided us on so many simple marketing tasks that all of us can do in 10-minutes every day. The key is consistency and to actually have them listed in your schedule. Whether it’s curating your social media and content calendar, networking events, or reaching out to your current clients for check in (you never know if your client happens to have a project for you).

The conversations we had at the event flow consistently with everyone asking questions and giving ideas to one another. At the end of the event, we all got a chance to network with other creative women who came and continuing our conversations online on our Facebook group.

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