Would you fly to Paris to stylistically manifest your brand? Would you create a brand that is bigger than yourself? How will your brand speak itself into existence? How would its voice be heard loud enough to create engagement? In today’s fast-paced world where we receive multiple streams of ads, brands have to compete even more to be heard. Learn how to separate yourself even further from the pack and how to create engagement for your audience by making critical choices in your branding.

Among our speakers, we were delighted to have:

  1. Lauren Ramsey, Chief Engagement Officer, Betsy Bash
  2. Isabelle Rizo, Singularity Storyteller, Bellavie Productions, Inc
  3. Alexandra Leigh, Creative Director & Founder of ALX Creatives
  4. Kelly Page, PhD, Founder and Curator, Live What You Love, LLC
  5. Ari Krzyzek, Co-Founder & Creative Director, Chykalophia | Founder, Creative Women’s Co.

We kicked-off the event with an intro from our Moderator and co-host of this event Lauren Ramsey, Chief Engagement Officer of Betsy Bash. Followed by the panel discussion with all the panelist speakers.

Some of the questions that we’ll be talking about during the panel

  1. What was the most difficult aspect of your decision to become your brand or to create a character to represent your brand?
  2. Is there a concern that your brand will die with you if you are the sole representation of your company and brand?
  3. In what ways have you seen brand voice destroy engagement and sales?

We had over 50 people attending and was literally a full house for us. Plus the answers and discussion from each speaker were simply inspiring. As we were talking about being authentic with yourself and your own brand, we all ended up sharing our insights in our own authentic way.

Isabelle Rizo shared how she was known to only wear a red lipstick and a stripe dress/shirt and her audience/client/peers associated that image with her. It sticks to her brand. Or how Ari shared how she’s trying to represent both Chykalophia‘s brand and Creative Women’s Co.’s brand depending on who her audience is and her environment.

The discussion we had at the event flow consistently with everyone asking questions and giving ideas to one another. At the end of the event, we all got a chance to network with other creative women who came and continuing our conversations online on our Facebook group.

It was a fantastic and inspiring evening. We wouldn’t be able to make this event happen without the support of our moderator, speakers and event partners. Thank you to:

evolveHer for having our panel event at their space.
Lyft for giving us a free ride*.
Chykalophia for organizing and design.
Betsy Bash for collaborating as co-host and with social media promotion.
Kona Deep Water for providing beverages for the event.
Motion Inspired Photography for the amazing photography of the event (see the full photo gallery of the event here).

Plus, our awesome Creative Women’s Co. volunteers team for helping with setting up and break down.

Did you miss our event? Make sure to sign up for our newsletter for our upcoming events and bunch of other fun stuff. Or checkout the next events that we’re planning. We hope to meet and hear your story 🙂

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