Summarize your life in a few sentences
English born, I still carry a deep love for the UK to this day. A city girl at heart, you can find me nestled in an overstuffed chair at my fave local coffee shop, getting my dance on in Zumba, or half-running, half-tripping on a morning run with my rescue pup, Winifred.
Tell us about your education background.
I graduated with a B.S. in business (marketing concentration) and minor in communications law from Valparaiso University. I held leadership roles in my school’s Pre-law society, played tennis my first year, and was part of Kappa Kappa Gamma sorority. My junior year, I studied abroad in Cambridge, England.
How did you get started as a copywriter/content analyst?
I actually took a very indirect path to becoming a copywriter. My career started in broadcast, then traveled to social media marketing and PR, and then diverted over to copywriting (my true passion).
It goes to show that you shouldn’t ever feel pigeonholed in a particular career path. If you want something different, go for it. Take on projects outside of your 9‒5 … make it happen!
What inspires you as a creative woman?
Creativity affords the mind an adventure-fueled departure from the norm—full of messy and diverse experimentation. Sometimes the experimentation leads to a dead end, but other times something beautifully offbeat emerges to disrupt the norm.
What was your first job ever? Any funny or memorable story?
Intern at a broadcast/media company. They weren’t very welcoming to their interns, which actually was a blessing in disguise. It taught me to grow thick skin early on, which has proven beneficial throughout my career thus far.
If you can build a million dollar company, what would it be?
I would build a content marketing company that matched companies with writers, editors and strategists.
Walk us through your day as copywriter/content analyst.
My day starts by breaking down my time between writing campaigns and analyzing the data trends from recently launched email campaigns. I usually spend my mornings drafting new copy decks and responding as needed to campaign reviews. My afternoons are spent sifting through unique opens, click-throughs and responder rates of email campaigns.
What has been the highlight of your career thus far?
My career highlight would have to be when I successfully executed on a quick turnaround project for the Chief Legal Officer of the company I was working for. The project called for creating a marketing brochure (in one biz day) that solely targeted the public audience, communicating company operations and projects into a conversational piece. It was something that had never been done in our department, and I was tasked with leading it.
Where or what do you think you will be/do in the next 5 years?
In the next 5 years, I hope to have written a children’s book series and several novels. I have several ideas, but have not found the confidence to sit down and explore them.
Share a quote/advice that you’d like to tell the 25-year-old you.
To my younger self: Never let someone else define YOUR success … it’s YOURS!