“A picture is worth a thousands words,” that’s why choosing the right images for your website is extremely important. The right images are not only able to inform your audience about what you offer but they can also capture their attention, send messages and convey emotions. Images have a potential to make or break your website, that’s why it’s crucial to choose the right images. In this article I’m going to give you tips to help you with your image selection process.

First thing you want to do when selecting your images is determine what message you want to convey to your audience. What do you want your audience to know and feel when they come to your website. The images should be relevant to the content and provide value for your audience. You want to make sure that your audience has a positive experience. Using a photo of happy people will convey a positive feeling.

Once you determined the message you want to communicate its time to start selecting the images. When picking your images you want to make sure that they are clean, sharp and consistent. Consistency is very important so that your audience can stay connected with your brand with every page that they click on. Last thing you want is for them to feel like they are at a different website because the photos are not similar in style.

Images on your website should look professional. Using professional photography can really make a difference between a mediocre and high end website. Professional photographers have experience in staging photos and they can help guide you to showcase your product or service in best light possible.They will take the time to discuss your vision and your images will be original and authentic to your brand. If hiring a professional photographer is not in your budget, you might consider purchasing stock images through a reputable source such as iStockphoto or BigStockPhoto. While these images will not be original they will still help you present a professional image on your website.

The time and thought you put in selecting images for your website is just as important as the content and overall design. I hope that this will inspire you to take action and make sure that your images represent your brand well; they are professional, consistent and convey a positive feeling to your audience.

Photo credit:
post images: Wojoimage Photography