Category: Skills

Do you think it’s time that you tried to expose your brand and company to more people? Whether you target locals in your surrounding region or try to branch out and make your business known in more international circles, you’ll be able to use the similar steps. Read on to find out exactly how you can start to raise your brand awareness right now.

When you work for yourself in any industry, but particularly the creative freelance sector it’s very easy to feel isolated and that everyone else out there is doing it better and more successfully than you. This is particularly true if you’re a solopreneur and work alone.

When it comes to launching a business of your own, there is a large amount of factors that you need to take into account. Running a business of your own might be your life-long dream, but that doesn’t mean that the process of getting things started and making a success of your venture will be smooth sailing. The fact is that there’s a lot that you need to consider when it comes to how you run your business – there’s a lot that you need to think about.

Stuck? Is that the situation your creative business is in right now? Well, you’re not alone. In fact, it’s a widespread issue. Luckily, it is possible to grow your company and drive it forward.

If you’re a small business owner, you’ll know that costs can sometimes appear out of nowhere. Even the most financially-savvy planner will have some unexpected bills, and it can be a bit of a blow to the business money pot when this happens. To prepare yourself for the unexpected, it is a good idea to make sure that you save on other costs wherever you can, so that you’re not left in the dark where money is concerned. The last thing that you want is for your business to be in debt, so we’ve put together some simple tips to help you to stay above water.

Whether you like it or not, we are operating in a tech-driven generation and chances are that you’re going to have to implement the latest technology into your small business’ process at some point or another. When it comes down to it, it’s best to accept the inevitable and focus on incorporating tech into your company sooner rather than later. But it’s important that you understand the tech you are using and that you ensure everything is up and running properly before launching anything and throwing yourself into the deep end. Here are a few areas that you can focus on to ensure that everything is right and running smoothly!

Just like our minds, our businesses need to have the cobwebs cleared once in a while to function the most effectively. It can be easy to get stuck in an inefficient rut if we’re not careful, and elect not to continually reflect and understand just how our previous performance can inform our current decision making. While the end of the fiscal year is on its way, now can be a fantastic time to think about rejuvenating your business direction. It might not be that you decide to drop your entire product line and begin anew, that you focus on a multi million pound new marketing strategy, or that you even lay off and rehire entire departments. It might be that you do all of this and more. Only you can tell what your business truly needs.

Starting your own business means that you have to learn a lot of new skills that you might not have picked up before, but which are necessary to the success of your venture. Two of the biggest skills that you will need to acquire if you haven’t already are the abilities to lessen your tax burden and minimize the amount of waste within your company. If you can do these two things, there is a far greater chance that you will be successful as an entrepreneur.

When it comes to finding your dream team, the first thing you need to do is define what your dream team look like – as so many people go into business, hoping to attract great talent, without the clarity required to recruit the right people into their business.

Social media is without a doubt, one of the best free or low cost marketing tools that you can utilize when growing your business, but many business owners find themselves shying away from it because they either find all the different platforms and strategies to be too confusing and overwhelming or they simply make the mistake of thinking that all social media is the same and that it’s simply not relevant for their business so they focus on other forms of marketing and advertising instead.

One of the biggest things managers and business owners can face when it comes to their businesses may surprise you. It isn’t about profits or forecasts, overcoming financial pitfalls, or wondering where your next sale from, it can come from your employees and the atmosphere that is created in the workplace. Mental health has the spotlight on it at the moment, and as a manager you have a responsibility to do that. So here are some of the ways that you could try and implement a more positive atmosphere into your workplace.

As a business owner, you’re going to be responsible for managing the different parts of your business – especially at the beginning when you’re just getting things up and going and perhaps don’t have the budget or resources to outsource or hire people to do the things that aren’t exactly within your zone of genius or that you really don’t enjoy doing.